Responsive site vs Mobile version

Smart phones and tablets have changed the way we use the web, but Google has forced us to change how we develop for the web. If your site is not mobile friendly, Google will rank it below your competitors who are mobile friendly.

What are your options?

There are four options:

  1. Make your site responsive - your pages will adjust to work on different sized screens
  2. Make a mobile version of your site - your pages will be designed specifically for smaller screens
  3. Keep your site and create an app for your mobile guests - your site stays the same, but mobile visitors will be encouraged to download your app
  4. Do nothing - you don't want any Google traffic anyway.

If #4 is best for you, then congratulations on having all the business you can handle.

For the rest of us, what are the pros and cons?

A responsive site means only one version of the site to maintain and edit. If you have a separate mobile version, when you add that news or item, you have to add it to both versions. Basically, your site has become two sites.

An app is expensive, and a lot of work - you need an iPhone app, and Android app, a Windows app, and a Blackberry app. Which will need updating from time to time. There are free app builders that just do the basic stuff. Google is aware of those and is reportedly not liking them.

Cost - Apps can be very expensive. If you have software running your site (Concrete5, WordPress, OpenCart, Drupal, etc) then it should be very affordable to create or modify a new responsive theme. This could also be a good time to update the look of your site, if you need to.

If you are not using a resource like Concrete5 or Opencart, now may well be the time to upgrade! Call us today and we will happily help you start the process.

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